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Founder
I'm a Brooklyn-based comms consultant and spox operating in regulated industries amid situations where trust and reputation are at stake. #
I came up in a newsroom, then worked for the business side of publishing companies, including The New York Times. I moved into comms during what's now called The Great Recession (2008), and had the experience of representing institutional investors and law/lobbying firms during that turbulent period of history.
Since then, I've held head of comms roles in both crypto and cannabis, and I've been an on-record spokesperson for four different orgs that are regularly in the news.
This is the essence of the work that I do. I operate in the white space where what is newsworthy overlaps with what advances the business interests of my clients. Knowing how to maneuver within this space builds reputational equity with the audiences that matter. #
If you have a need for somebody to own this function, let's talk.
I build tools that drive my work as an earned-first comms practitioner. They live at tools.breadandlaw.com. #
The Loop and Cited are available commercially — as a managed service to in-house teams and under license to agencies.
inquiries: andrew[at]breadandlaw.com