The Loop is a local-first instrument for sending statements of record to press in a way that is conducive to measurement. It is one of Bread & Law's proprietary tools.
Every line on its reporting surface, the Tape, is something a journalist did. This site demonstrates the Tape on a fictional week of outreach: one consumer-research release, fourteen journalists, and what they did with it. The people, outlets, and findings are invented; the shape is real. To become a user, see Licensing.