My CV says that I started my career covering local news and entertainment for an alt-daily in northern Illinois. But I really started it by working at bars and catering gigs. That’s where I started learning how to really read a room. 

After a few years in journalism, I transitioned into public relations and communications in 2004 to help news publishers, representing The New York Times, Tribune Co., and Meredith Corp. (rip) during the early part of my career. Then I got into other verticals: transportation, finance, legal services, eventually policy and politics. Always having the privilege of working alongside insightful, curious, dedicated professionals who went about things the right way.

Over my career in communications, I've been fortunate to represent some huge companies and some real innovators, and also many companies that just aren't around anymore for both good and bad reasons. I've represented founders who've set true standards and ones who've exited with incredible wealth. And I've represented companies that failed fast, ones that fell apart, and ones that got regulated into oblivion.

Through all of that, I’ve learned a lot. I'm not a flack and I'm not a marketer. I make arguments that win in the court of public opinion, where there's no judge but this ridiculous, always-on jury that decides who’s good and right and who’s wrong and bad and why. The best leaders figure out how to make that jury—the fourth estate—work for them and/or against their competitors. That’s what I’m best at doing. 

I formed Bread & Law in order to have maximal control over how I do my job and who I do it for. I’m always looking for new, challenging projects, so if you have ideas or needs, just email or send a message below.